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Grocery shopping secrets managed $50M+ in grocery inventory before becoming a consumer advocate. His viral TEDx talk on "Supermarket Psychology" exposed how stores manipulate shoppers, leading to appearances on CNBC and in Consumer Reports. Through his Grocery Freedom Project, he's trained 35,000+ families to fight back against retail tricks. When not analyzing pricing algorithms, he's a competitive barbecue chef who proves premium eating doesn't require premium prices. Grocery Savings Exposed represents his mission to democratize the insider knowledge that saves families thousands.
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