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Salesforce Marketing-Cloud-Administrator certification is a highly sought-after certification in the marketing industry. Salesforce Certified Marketing Cloud Administrator Exam certification validates an individual's knowledge of the Salesforce Marketing Cloud platform and their ability to administer marketing campaigns using the platform. Salesforce Certified Marketing Cloud Administrator Exam certification exam tests an individual's understanding of the core features and functionality of the Marketing Cloud platform, including email marketing, mobile messaging, social media marketing, and advertising.

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q26-Q31):

NEW QUESTION # 26
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?

• A. Profile Center
• B. Content Builder
• C. Smart Capture
• D. MobileConnect

Answer: D

NEW QUESTION # 27
Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?

• A. Web Mobile Analytics
• B. Collect Tracking code
• C. Google Analytics 360
• D. Conversion Tracking

Answer: B

NEW QUESTION # 28
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

• A. Email Send Report
• B. Campaign Email Tracking Report
• C. Email Performance Over Time Report
• D. Account Send Summary Report

Answer: D

NEW QUESTION # 29
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers

• A. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
• B. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
• C. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
• D. IP ramp -up is important to establish a positive sender reputation.

Answer: A,D

NEW QUESTION # 30
Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access How should the Marketing Cloud admin ensure users have access?

• A. Choose Public App Integration during the installation
• B. Install App-appropriate business units for expanded access
• C. License all appropriate users within the installed package
• D. Configure the API Integration to allow all users access

Answer: C

NEW QUESTION # 31
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