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Salesforce MKT-101 certification program provides professionals with the necessary knowledge to build and analyze customer journeys that are tailored to individual customers. You'll learn how to use Marketing Cloud to automate your marketing efforts, segment your audience, and create personalized experiences that convert leads into customers.
Salesforce MKT-101 certification exam is designed for professionals who want to demonstrate their expertise in building and analyzing customer journeys using Salesforce Marketing Cloud. Build and Analyze Customer Journeys using Marketing Cloud certification exam tests the candidate's knowledge of planning, creating, executing, and analyzing customer journeys using Marketing Cloud. Build and Analyze Customer Journeys using Marketing Cloud certification is ideal for digital marketers, marketing automation specialists, and CRM administrators who want to enhance their skills and knowledge in the field of customer journey building and analysis.
Salesforce MKT-101 certification exam is an essential credential for professionals who want to demonstrate their expertise in building and analyzing customer journeys using Marketing Cloud. Build and Analyze Customer Journeys using Marketing Cloud certification is highly respected in the marketing industry and is recognized by employers worldwide. By preparing and successfully passing MKT-101 exam, professionals can enhance their career prospects and contribute to the success of their marketing organizations.
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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q69-Q74):
NEW QUESTION # 69
The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?
- A. Export the journey email analytics
- B. Define a goal for each journey.
- C. Review opens and clicks activity summaries.
Answer: B
NEW QUESTION # 70
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
- A. Query the _Subscriber Data View and Extract it weekly
- B. Configure the Contact Extract Activity in Automation Studio
- C. Schedule the Contacts Counts Standard Report
- D. Query the _Contact Data View and transfer it weekly
Answer: C
NEW QUESTION # 71
Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?
- A. Sender Authentication Package
- B. Sender Profile
- C. Brand Builder
Answer: C
NEW QUESTION # 72
A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is a key differentiator to get a dedicated IP rather than using a shared one?
- A. Requirement to have Custom URLs on images hosted in Marketing Cloud
- B. Sending. Volume 250,000 Email/Month
- C. Requirement to have Custom URLs on Cloud Pages
Answer: B
NEW QUESTION # 73
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
- A. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
- B. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
- C. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
- D. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
Answer: A
NEW QUESTION # 74
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