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Achieving the Facebook 410-101 certification demonstrates that an individual has a strong understanding of Facebook's advertising platform and can effectively create, manage, and optimize ad campaigns. Facebook Certified media buying professional certification can help professionals stand out in a competitive job market and increase their credibility among clients and colleagues. It also provides access to a community of certified professionals, which can be a valuable resource for networking and staying up-to-date on the latest trends and best practices in Facebook media buying.
Facebook 410-101 exam is intended for media buying professionals who have a good understanding of Facebook's advertising platform and are looking to take their skills to the next level. 410-101 exam is a great way to demonstrate your expertise and add credibility to your resume. By passing the exam, you will earn the Facebook Certified Media Buying Professional credential, which is recognized by employers and clients around the world.
The Facebook 410-101 exam is divided into two parts: a multiple-choice section and a practical section. The multiple-choice section covers topics such as campaign objectives, ad formats, targeting options, measurement and reporting. The practical section involves setting up a mock campaign on Facebook's advertising platform, where candidates will be evaluated on their ability to implement best practices and optimize campaign performance.
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Facebook Certified media buying professional Sample Questions (Q26-Q31):
NEW QUESTION # 26
An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.
- A. You should stop using the audience where you are spending 20% of the budget.
- B. You should continue running the ads, as they are working properly.
- C. You should unify both audiences into one, as your ad sets are competing with each other.
- D. You should stop spending more money on the audiences where you have spent 80% of the budget.
Answer: C
Explanation:
Explanation
Whenever you have a high overlap between audiences, the best strategy is to unify both audiences.
If you use both audiences under one campaign in two separate ad sets, you are basically competing against yourself.
In other words, you are running two ads to the same audiences, so your costs and performance are not optimal.
Your best approach is to unify audiences and run one ad sets with two different ads.
NEW QUESTION # 27
Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.
- A. Create app install campaigns for people who have finalized a purchase for the following 15 days.
- B. Use attention-grabbing video ads on Instagram to new audiences.
- C. Create app install campaigns for people who have visited the website.
- D. Use conversion ads to the checkout page for new audiences.
- E. Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
- F. Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
Answer: A,B,E,F
Explanation:
Explanation
The client has three specific objectives:
* Build brand and product awareness to new audiences.
* Spur online sales of new watch.
* Get people who've bought the smartwatch to download and use their new mobile app.
In order to achieve these objectives, you should prioritize the following strategies for the product launch:
* Use videos on Facebook Feed to increase awareness, and use re-marketing strategies to people who have viewed a specific % of the videos (Objective #1 and #2).
* Use attention-grabbing video ads on Instagram to new audiences, this will allow you to re-market campaigns to website on people who have seen more than a specific % of a video (Objective #1 and #2).
* Create app install campaigns so that people will download their mobile app (Objective #3).
NEW QUESTION # 28
Which of the following is not a direct response type of ad?
Choose only ONE best answer.
- A. Website Conversions
- B. Website Clicks
- C. Video Views
- D. Mobile App Engagement
- E. Guaranteed Impressions
Answer: E
Explanation:
Explanation
Keep in mind that direct response marketing campaigns are all efforts that require specific actions as the ultimate objective.
If you were to rank all ads from the least to the most direct response, it would rank as following:
Brand Awareness
* Guaranteed Impressions
* Reach and Frequency
* Brand Awareness
Direct Response
* Post Engagement
* Video Views
* Messages
* Website Clicks
* Website Conversions
* Mobile App Installs and Engagement
* In-Store with Offline Events Tracking
NEW QUESTION # 29
A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who've seen the video.
What kind of audiences do you need in order to achieve your client's request?
Choose only ONE best answer.
- A. A lookalike audience + an engagment audience
- B. A core audience + a website audience
- C. A core audience + an engagement audience
- D. A lookalike audience + a website audience
- E. A core audience + a lookalike audience.
Answer: C
NEW QUESTION # 30
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.
- A. Business Manager' Pixel Data Source
- B. Facebook Custom Audiences
- C. Facebook Analytics Tools
- D. Facebook pixel helper
Answer: A,C,D
NEW QUESTION # 31
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