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Salesforce Essentials of Pardot Lightning App for Digital Marketers Sample Questions (Q108-Q113):
NEW QUESTION # 108
What does Pardot sync first with Salesforce?
- A. Leads
- B. Contacts
Answer: B
Explanation:
By default, when Pardot syncs a prospect, Pardot looks for contacts with a matching email address as first priority. If it doesn't find any, it will look for a matching lead to sync with. If it doesn't find one of those, either, it will create a lead. For more details - https://help.salesforce.com/articleView?id=000273582language=en_UStype=1
NEW QUESTION # 109
Form or Form Handler? I want to integrate with a third-party system.
- A. Form Handler
- B. Form
Answer: A
NEW QUESTION # 110
Which standard dashboard shows the total submission across all Pardot landing pages in B2B Marketing Analytics?
- A. Pipeline dashboard
- B. Engagement dashboard
- C. Multi-Touch Attribution dashboard
- D. Account-Based Marketing dashboard
Answer: B
NEW QUESTION # 111
Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?
- A. Add more landing pages and forms to your site to increase the number of conversion opportunities.
- B. Implement a blended lead scoring and grading system.
- C. Automatically assign all leads to sales reps in a round-robin system.
- D. Only pass on leads that are very active on your site no matter the company profile.
Answer: B
NEW QUESTION # 112
Which two actions can be taken once a Salesforce Opportunity syncs to Pardot? Choose 2 answers
- A. Viewing the Opportunity in Opportunity Reports
- B. Manually editing the Opportunity In Pardot
- C. Manually deleting the Opportunity in Pardot
- D. Referencing the Opportunity in automation rules
Answer: A,D
NEW QUESTION # 113
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