Gift Wrapping Paper Market Size, Share & Forecast Report to 2030

Future Gift Wrapping Paper Market: Key Dynamics, Size & Share Analysis

The Global Gift Wrapping Paper Market size was valued at around USD 6.81 billion in 2024 and is projected to reach USD 9.39 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 5.65% during the forecast period, i.e., 2025-30. The main reason behind this growth is the gift-giving trends across the globe. Giving products to special ones at events like birthdays, festivals, etc., strengthens the bond between them. Packing those products using wrapping paper makes them even more attractive and makes the receiver feel more special. This growth gets boosted during popular festivals such as Christmas and many others.

Top Market Challenges Impacting the Gift Wrapping Paper Market Growth

Rising Prevalence of Digital Gifting to Hinder Market Growth – There has been a growing trend among people giving digital gifts instead of physical products. These may include gift cards, shopping vouchers, etc. This also aligns with the rising popularity of e-commerce applications and provides convenience to the receiver. For instance, as per Amazon, the global gift card market valued at around USD 310.1 billion in 2022. As a result, the sales of physical gifts decrease. This further affects the sales of the gift wrapping papers that are used for packing products to make them more attractive. Therefore, due to expansion in e-commerce, digital gifts are gaining popularity, which affects the sales of gift wrapping papers as there are no physical gifts to pack, thus posing a challenge to the growth of the market.

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Understanding the Core Segments in the Gift Wrapping Paper Market

Gift Wrapping Paper Market Size, Share & Industry Trends Analysis- By Material Type (Unbleached wrapping paper, Bleached wrapping paper, Recycled wrapping paper, Kraft wrapping paper), By Packaging Type (Primary packaging, Secondary packaging, Tertiary packaging), By Printing Technology (Digital printing, Roto - gravure printing, Flexographic printing, Lithographic printing), By End User (Food & beverages, Personal care & cosmetics, Pharmaceuticals, Food service, Industrial wrapping paper, Others) and Others

Geographical Analysis of the Gift Wrapping Paper Market

North America
South America
Europe
The Middle East & Africa
Asia-Pacific

Who Dominates the Gift Wrapping Paper Market Insights on Key Industry Players?

Companies are strengthening their presence in the Gift Wrapping Paper market by adopting strategies such as forming strategic alliances, leveraging AI, entering partnerships, pursuing mergers and acquisitions, expanding into new regions, and introducing innovative products and services.

DS Smith plc
Japan Pulp and Paper Company
Mondi plc
Nippon Paper Group, Inc.
Oji Holdings Corporation
Rengo Co., Ltd.
SCA Packaging Ltd.
Stora Enso Oyj
The Gascogne group
The International Paper Company
The Smurfit Kappa Group plc
Others

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