The globalbreakfast cereal marketis set to witness growth at a CAGR of 4.4% and is anticipated to reach a valuation of around US$ 65.1 Billion by 2032.

Cereals are widely consumed as fillers and snacks in between meals because they are a healthier alternative to a prepared breakfast. Ready-to-eat cereals like muesli and cornflakes are popular breakfast options across Europe and North America due to the high demand for gluten-free products.

Over the predicted time frame, hot cereal sales are probably going to rise. The rising demand for nutrient-dense breakfast options is driving the popularity of multi-grain cereals including seeds, legumes, and grains.

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The demand for hot cereals is being driven by growing knowledge of the health benefits of whole grain and organic cereals. In addition, it is anticipated that the addition of unique flavours to products would increase demand because they will produce novel tastes.

Breakfast cereal consumption is highest in North America, where both ready-to-eat and hot cereals are highly preferred. International players are establishing their distribution networks in nations like India, Japan, and China, and East Asia and South Asia are following suit.

Surging demand for organic ingredients in packaged food products, along with the introduction of fortified cereals and health-benefit based cereals will create opportunities for growth in the market, says an FMI analyst.

Key Takeaways:

• Based on nature, sales of conventional breakfast cereals are anticipated to account for around 86% of the total market share in 2022.
• The North American breakfast cereal market is anticipated to dominate the global market with a market share of around 27.9% in 2022, but East Asia is expected to witness a lucrative growth rate during the forecast period.
• On the basis of sales channels, modern trade is expected to hold a dominating share in 2022.
• Based on product type, ready-to-eat breakfast cereal is dominating the global market with a market share of more than 60% in 2022.

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