Mari D. Lawrence

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5 Hidden Features in Amazon Ads You’re Not Using | #digital marketing Amazon

5 Hidden Features in Amazon Ads You’re Not Using

5 Hidden Features in Amazon Ads You’re Not Using

Amazon Advertising offers a wide range of tools to help sellers increase product visibility, drive sales, and optimize ad spend. While most sellers are familiar with standard features like Sponsored Products and Sponsored Brands, Amazon provides several lesser-known features that can great

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The Best Backgrounds for Amazon Listing Photos | #amazon product photography service

The Best Backgrounds for Amazon Listing Photos

The Best Backgrounds for Amazon Listing Photos

When it comes to Amazon product listings, the background of your product photos plays a pivotal role in how your product is perceived. A clean, professional background can highlight the product, improve customer trust, and increase conversion rates. But what makes a good background for you

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Should You Trust PPC Management with Campaign Automation? | #amazon PPC service

Should You Trust PPC Management with Campaign Automation?

Should You Trust PPC Management with Campaign Automation?

Campaign automation in Amazon PPC has become an increasingly popular choice for sellers looking to streamline their advertising efforts and save time. However, while automation can significantly simplify your PPC management, it’s essential to weigh its benefits against potential downside

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Best Copy Structure for Multi-Pack Products | #amazon product listing service

Best Copy Structure for Multi-Pack Products

Best Copy Structure for Multi-Pack Products

Selling multi-pack products on Amazon presents unique challenges, especially when it comes to creating compelling product listings. Your copy needs to be clear, concise, and designed to highlight the value of purchasing multiple items in a single pack. In this blog, we’ll explore the bes

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Using Data to Decide When to Refresh Keywords | #amazon SERP optimization

Using Data to Decide When to Refresh Keywords

Using Data to Decide When to Refresh Keywords

When it comes to Amazon SEO, one of the most crucial factors for maintaining high visibility is the strategic use of keywords. However, keyword trends change over time due to shifts in customer behavior, competition, and seasonality. To maintain your product’s search ranking, it’s esse

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