Crafting the Perfect Press Release for Submission
Introduction
Journalists and bloggers receive hundreds, if not thousands of press releases to review on an average day. The majority of those releases don't get attention. There are two main reasons why: they lack newsworthiness and they don't make it easy for writers to cover their stories.
What makes a press release great?
What makes a press release great? The answer is simple: it should be newsworthy. That means that your PR team needs to keep an eye submit press release online on the news cycle and make sure any announcements you make are relevant, timely, and well-timed. While it may seem like an obvious point, there’s no need to stress over this aspect of your campaign if you know how important it is (and how easy it can be!). Here are some examples of newsworthy events:
New product announcements
Hires or promotions at company headquarters
Journalists and bloggers receive hundreds, if not thousands, of press releases to review on an average day.
Journalists and bloggers receive hundreds, if not thousands, of press releases to review on an average day. The majority of those releases don't get attention. There are two main reasons why they don't get attention: they lack newsworthiness and they don't make it easy for writers to cover their stories.
What makes a press release newsworthy?
The most important thing to remember about any press release is that it must be newsworthy. If you're writing a press release for an event, then the event must be significant enough to warrant coverage in your local newspaper or website. If you're writing submit a press release a hotshot corporate communications piece and want it published on Forbes' website, then the company's accomplishments should be impressive enough—and interesting enough—to warrant attention from such a high-profile outlet.
That said, there are some other elements that may make your story more interesting than others:
Product announcements - These are always welcome as they provide an opportunity for companies to talk about their latest products or services. For example: "We have just launched an upgrade version of our software suite!" Or perhaps: "Our new product line includes..."
New Hires/Promotions -- Whenever there is newsworthy information about someone joining or leaving an organization (i.e., hiring someone new), this can serve as another opportunity for journalists interested in covering what happened at those moments when change occurs within organizations which affect how things run on a daily basis (or even weekly basis). For example: "Company A has hired Mr./Ms., who will take over responsibilities related specifically towards managing financial aspects press release submission sites relating towards upcoming projects."
1. Newsworthy events include the following
New product launches.
New hires, acquisitions, and partnerships with respected companies.
Awards received by the company or its employees.
Events that have an impact on the community at large, such as concerts and sporting events.
a. Product announcements
Product announcements are great newsworthy topics. They can be about new products, new features, new versions, or updates to existing ones.
The best way to know if you have a newsworthy product announcement is by asking yourself if it falls under any of these categories:
New products (for example the latest version of your product)
Features that change how customers use your product (for example: adding a feature that lets customers order locally)
b. New hires or promotions
The next step is to use the person's name paid press release submission sites in the headline, first paragraph, and last paragraph of your press release. In between those three points, you can also include different job titles as needed (e.g., "New Hires" or "Promotions"). However, if they don't have one yet—and if they're being promoted—you'll want to refer to them as “new hire” or “promoted” instead of using their official titles (which may not be familiar).
Remember: this is only necessary if there's been some sort of change with regard to their position within your company; otherwise stick with using just their names throughout!
c. Events -- conferences and trade shows, charity events, grand openings, etc.
Events are a great way to get publicity. The more you can do, the better your chances of getting noticed.
Events can be used to promote new products or services. Event sponsorships and booths at trade shows, conferences, and trade shows are all ways that companies can get exposure to their products or services.
Events can also be used as advertising opportunities for a new location or expansion project; an example would be opening a new store in another state or country where there is no other place like it nearby!
Event sponsorships help raise awareness pr submission about upcoming events so that people attending will see something interesting happening there (i.e., the opportunity). This kind of promotion helps drive traffic back into stores during the high season when people need extra supplies for holiday decorations...
d. Awards
Awards are an important part of a press release, and they can help draw attention to your business. The key here is to make sure that you submit press release choosing the right kind of award: if it's one that's not widely known, then there's no reason for you to mention it. For example, if you win an award at the local bar association convention and other businesses didn't even know about it, then why would anyone care about what happened at your company?
If there are any awards that are particularly relevant to your industry or niche market (i.e., ones that most people won't even know about), then mention them in your press release as well!
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