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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q83-Q88):

NEW QUESTION # 83
Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.
How would they set up the Import Activity to know the name of the file?

  • A. Filename is automatically passed to Import Activity with File Drop Automations
  • B. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
  • C. Set File Naming Pattern to %%AUTOMATED_FILENAME%%
  • D. Check the 'Use filename from Automation' checkbox

Answer: B


NEW QUESTION # 84
Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?

  • A. Ensure test sends are done from data extensions with attribute 'Is Testing1.
  • B. Use Subscriber Filter per business unit to filter production from test data.
  • C. Implement two separate Marketing Cloud instances.
  • D. Create one or more additional business units for testing.

Answer: C


NEW QUESTION # 85
What is a correct statement about a database of record? Choose 2 answers

  • A. A database of record is a system in which a subscriber's status is maintained
  • B. A database of record is a centralized storage repository of data about objects or people.
  • C. A database of record is any database containing subscriber data.
  • D. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.

Answer: A,B


NEW QUESTION # 86
Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.
Which two activities would be automation?
Choose 2 answers

  • A. Verification Activity
  • B. Import Activity
  • C. Filter Activity
  • D. Data Extract Activity

Answer: A,C


NEW QUESTION # 87
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers

  • A. Send Email Activity with a link to a subscription center
  • B. Data extension with double opt-in status defined
  • C. CloudPage with Smart Capture to add entrants in to a data extension
  • D. CloudPage with Web Collect to add entrants in to a data extension

Answer: B,C


NEW QUESTION # 88
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