LAMODA mobile site

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This brand has been on the market for quite a long time. And, its developers felt in time that it was time to change something. That is why a global rebranding was made and now the logo of the store looks very stylish and modern. As for the online store, in particular its mobile version, i

On top, there is a horizontal context menu, a search bar, categories with favorite products, and a shopping cart. Below there are product categories, but already in a vertical orientation. Each icon is original and unique in its way, at the same time, together they look like a single composition, which is very important to achieve.

For an icon to be effective - it should be clear to the brain and pleasing to the eye. This is a formula for success that you have to learn for life. There is no need to look for a complicated solution. Everything should be as simple and clear as possible. At the same time, the specifics and aesthetics of the brand should be taken into account.

Also, it is worth paying attention to the fact that on the site of Lamoda all models are demonstrated on a gray background. This is done not only to ensure that the white clothing does not merge with the background. The fact is that the contrast with more vital, gray or beige tones, allows women to imagine how the shades will look in reality.

What about the section with promotional offers? Each banner is very bright and eye-catching. If leafing through the catalog you can spend a long time critically examining each model and flipping through page after page in search of the ideal variant, then in the case of the promotions section, the decision is lightning-quick. Even if the banner shows pictures that have nothing to do with fashion, they are still very attractive, positive, and colorful.

As you can see, we have a lot to learn from this brand:

All-absorbing minimalism. The main sections of the mobile site are in this style. The hidden filter menu doesn't detract from the visitor experience, but it's also not intrusive for those who want to explore the entire assortment. There is a lot of free space everywhere, allowing you to focus your attention on the small screen.
Because Lamoda has very many product categories, the icons look somewhat unusual and the content of the section cannot always be identified by their appearance http://hallwil.com/blog/average-cost-mobile-website. Partly, this is inevitable, unless the brand sells trivial goods. To increase the level of comfort, the developers decided to write the name of the section in large letters next to the category name, flush with the icons. And as a result, the solution does not look cluttered. Everything is very stylish and neat.
All the promotions are presented exclusively in the form of banners. Maximum psychological impact and a minimum of text block. At the same time, all the colors of the images change regularly, according to the trends and the season."

LAMODA
This brand has been on the market for a long time. And, its developers felt in time that it was time to change something. That is why a global rebranding was carried out and now the logo of the store looks very stylish and modern. As for the online store, in particular its mobile version, it has always been admirable because it is well thought out in detail. A colorful banner with a promo code attracts attention and allows the audience to linger on the page. A very concise and clear navigation system is used. The white background and rich gray font color - are the perfect combination in terms of perception of information.

At the top, there is a horizontal context menu, a search bar, categories with favorite products, and a cart. Below there are product categories, but already in a vertical orientation. Each icon is original and unique in its way, at the same time, together they look like a single composition, which is very important to achieve.

For an icon to be effective - it must be clear to the brain and pleasing to the eye. This is a formula for success that must be learned for life. There is no need to look for a complicated solution. Everything should be as simple and understandable as possible. At the same time, the specifics and aesthetics of the brand should be taken into account.

Also, it is worth paying attention to the fact that on the site of Lamoda all models are demonstrated on a gray background. This is done not only to ensure that the white clothing does not merge with the background. The fact is that the contrast with more vital, gray or beige tones, allows women to imagine how the shades will look in reality.

As for the section with promotional offers. Each banner is very bright and attractive. If leafing through the catalog one could for a long time critically examine each model and leaf through page after page in search of the ideal variant, in the case of the promotions section the decision is lightning-quick. Even if the banner shows pictures that have nothing to do with fashion, they are still very attractive, positive, and colorful.

As you can see, we have a lot to learn from this brand:

All-absorbing minimalism. The main sections of the mobile site are in this style. The hidden filter menu doesn't detract from the visitor experience, but it's also not intrusive for those who want to explore the entire assortment. There is a lot of free space everywhere, allowing you to focus your attention on the small screen.
Because Lamoda has very many product categories, the icons look somewhat unusual and the content of the section cannot always be identified by their appearance. Partly, this is inevitable, unless the brand sells trivial goods. To increase the level of comfort, the developers decided next to the category name to write the name of the section in large letters, flush with the icons. And as a result, the solution does not look cluttered. Everything is very stylish and neat.
All the promotions are presented exclusively in the form of banners. Maximum psychological impact and a minimum of text block. At the same time, all the colors of the images change regularly, according to the trends and the season.