If this is the first time you're hearing the name Hiroshi Fujiwara, know that he was a creative multi - hyphenate before that was even a thing: a DJ, streetwear designer, and overall arbiter of cool who is as well - versed in hip - hop and rock as he is in sneakers and fashion. In short, he's never been the type of person to stay within a single discipline.

Moncler Genius, first launched in 2018, presents a seasonal suite of collaborations during Milan Fashion Week's fall season that then appear in stores each month until the whole shebang of starts again in February. The eleven collections shown last February included a few repeat Moncler collaborators as well as some new names, giving the not - so - modest quilted jacket the majesty of a Valentino Moncler Jackets gown, under Pierpaolo Piccioli; the Edwardian goth of Simone Rocha; and, of course, the highly conceptual yet highly wearable design credentials of Craig Green.

But making an Alyx - size boot that's truly weatherproof That requires a little Italian genius. "It feels good," he said. Craig Green pushes a pragmatic take on garment - making and a keen reflection on function through an intensely imaginative vision.

That benign backdrop has so far boosted sales at fashion labels in turnaround mode like Britain's Burberry as well as sector stalwarts such as Birkin bag maker Hermes in the April to June period.

Boomers might get a bad press these days, but back in the day the best of them anticipated - and even offered answers to - many of the problems we face today.