By 2034, the global oat market is predicted to grow to a value of over US$ 17,332.1 million. The report projects that the market will grow at a compound annual growth rate of 6.6% until 2034. The market for oats is expected to be worth US$9,181,7 million in 2024.
Increased Consumer Demand for High-End and Health-Conscious Pet Food Opens Up Market Opportunities
By using oats in the pet nutrition sector, oat firms can satisfy the increasing demand for premium, health-focused pet food. Using targeted marketing strategies, collaborating with veterinarians, and guaranteeing regulatory compliance catapult oat-based pet products to the forefront of the pet care sector. Strategically expanding beyond human consumption, this move capitalizes on a lucrative market niche where pet owners place a great value on the health and welfare of their animals.
Recent Developments
- In October 2023, The Quaker Oats Co., a division of PepsiCo, Inc., launched Quaker Chewy Granola, its first breakfast cereal, under the Quaker Chewy brand. Quaker Chewy Granola comes in two flavors: strawberry and chocolate. It is composed entirely of whole grains, which contain rice crisps and granola clusters, among other components.
- In February 2023, Saffola released a 'desi chatpata' variant of its Masala Oats dubbed Karara Crunch. According to the manufacturer, it provides a mouthful of crunch with a combination of extra-crunchy pieces, crisp vegetables, and desi millets. According to a recent Mintel survey, 60% of Indian consumers snack twice daily, with 45% snacking to fulfill cravings.
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Key Players in the Global Oats Market
- Quaker Oats Company
- General Mills
- Kellogg Company
- Nature's Path Foods
- Bob's Red Mill Natural Foods
- Post Holdings
- Weetabix Limited
- Grain Millers, Inc.
- The Jordans Ryvita Company
- Nature's Best Ltd.
Global Oats Market Segmentation
By Product Type:
- Oat Groats
- Whole Oats
- Steel Cut Oats
- Rolled Oats
- Oats Flour
By End Use:
- Breakfast Cereals
- Bakery Products
- Snacks Savories
- Others
By Distribution Channel:
- Hypermarkets/Supermarkets
- Convenience Stores
- Online Retail
- Others
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific (APAC)
- Middle East Africa (MEA)
- Japan
