With more than 50k live stores, it has become a go-to solution for businesses looking to thrive in the eCommerce landscape. This is the reason why various retail businesses with traditional online stores are migrating to headless commerce architecture by utilizing BigCommerce. If youre a business looking to transition your online store, one of the most important steps is identifying the ROI your business will achieve when switching to modern commerce. And in the blog below, we will provide a detailed analysis to help you calculate the ROI. Once you identify the revenue you get from a BigCommerce-based store, you can hire a professional BigCommerce development company to develop a custom store powered by headless commerce architecture.

Understanding BigCommerce : A Brief Overview

BigCommerce is a robust headless commerce platform and software-as-a-service (SaaS) solution that enables businesses to create and manage online stores. It provides a comprehensive set of tools and features to help businesses of all sizes build, customize, and run their eCommerce websites effectively. The platform is known for its flexibility, scalability, and a wide range of features designed to support online retailers in various industries.

A Detailed Business Analysis to Understand the ROI of Choosing BigCommerce

Now that we have an understanding of BigCommerce, lets have a detailed analysis of choosing this platform and how it can impact your business ROI.

1. Initial Investment

Depending on your specific design and functionality requirements, you may incur customization costs. Consider expenses related to template customization, web development, and the integration of third-party applications. Moreover, since you will be migrating from an existing eCommerce platform to BigCommerce, calculate the costs associated with data migration, including product data, customer information, and order history.

2. Operational Costs

Evaluate your digital marketing and advertising expenses, as they are crucial for attracting and retaining customers. Consider the cost of online advertising, social media campaigns, and search engine optimization (SEO) efforts. Additionally, include the cost of ongoing maintenance, support, and updates. BigCommerce development company provides technical support as part of their development services to address complex issues and ensure the store runs smoothly.

3. Sales and Revenue

Determine the potential for sales growth after transitioning to BigCommerce. Analyze historical data and assess whether the platform's features, such as improved user experience and marketing capabilities, can drive increased sales. You must also identify the impact of improved user experience, mobile responsiveness, and checkout optimization on your website's conversion rates because higher conversion rates can directly influence your revenue. Also, read Why you should BigCommerce for eCommerce store development.

4. Customer Experience and Retention

Consider how BigCommerce's design and customization capabilities can lead to an enhanced user experience, which can improve customer satisfaction and retention. By improving customer experience you can improve ROI of your business.

5. Third-Party Integrations

Examine the cost and benefits of integrating third-party applications and tools into BigCommerce. These integrations can enhance functionality but may come with additional expenses. A professional company offering BigCommerce development services can integrate custom third-party tools into your store to extend its functionality as per your business needs.

6. Data Analytics

Leverage data analytics tools provided by BigCommerce to track performance and customer behavior. Analyze the potential ROI of utilizing data to make informed business decisions.

Note- In your business analysis, it's crucial to create a comprehensive financial model that incorporates all the factors mentioned above. Calculate the ROI by comparing the total benefits (increased revenue, cost reductions) to the total costs (subscription fees, customization, marketing expenses).

Conclusion

When you plan to transition from traditional commerce to headless commerce with support from BigCommerce, understanding the ROI you business will achieve becomes important. Consider the above mentioned factors that will help in calculating the final ROI and then you can consult a trusted company like Successive Digital offering BigCommerce development services to develop a custom online store that can accelerate your business growth and boost sales.